Bill Ford sees Sunnier Days after weathering '07 storms
Detnews.com
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By Alisa Priddle
Excerpts
Payoff is quality, fuel efficiency are known, he says
Royal Oak -- Ford Motor Co. Executive Chairman Bill Ford Jr. ...said the angst his family went through three years ago, and the company's decision not to follow GM and Chrysler in accepting a government bailout, are paying off today.
Continued product development, Bill Ford said, helped the company weather dark days.
When Alan Mulally was brought in three years ago to steer the ship as Ford CEO, "I really believed we had the right plan," Bill Ford said.
The payoff, he said, is that consumers are recognizing Ford's quality and fuel efficiency.
Hybrids and electric vehicles "will become a core competency," he said.
With the Mercury line slated for extinction, Ford is concentrated on its Ford and Lincoln
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Submitted
Aug 22, 2010
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